Fries With That

The magic that emerges from effective collaboration is undeniable. When diverse minds converge with a shared purpose, the results can be transformative.

Made with Claude, ChatGPT-3, and Midjourney

This was the first journal made for this project, and was co-created by IBM futurists during an hour-long IBM Strategic Foresight Guild workshop. Although we had started with a neuroergonomics topic, we switched after one team member wanted to explore the temporality of the Oreo McFlurry. While the breadth of subtopics around fast food made this an easy one to explore for this activity, we encountered difficulty with the article around packaging, as the model seems to have been trained on an actual fast food packaging brochure and was heavily gravitating towards a marketing tone.

Example

For the article exploring the possible influence of 2015 scientific discoveries on the announcement of expanded breakfast hours for McDonald’s, the following prompting approach was used:

Grounding

  1. Requested lists of geopolitical events from 2015
  2. Requested lists of pop cultural events from 2015
  3. Requested lists of scientific events from 2015

Exploring

  1. Requested outline for a paper making an argument for how the scientific events from 2015 could be related to the expansion of the McDonald’s breakfast menu

Building

  1. Requested Introduction section of article in outline
  2. Requested Scientific Discoveries section of article in outline
  3. Requested Decision to Offer Breakfast All Day section of article in outline
  4. Requested Analysis section of article in outline
  5. Requested further development of additional sections of the Analysis that had appeared in the outline but not in the above response
  6. Requested a more “far-fetched” connection to see what interesting points might emerge
  7. First response felt more like science fiction writing and not especially well matched to the tone of the article, so requested additional ideas in list form
  8. Requested additional section developing one of the ideas around quantum entanglement and the McDonald’s breakfast menu
  9. Requested addition to section to tie it more clearly to 2015 events
  10. Requested Conclusion section of article
  11. Requested bibliography of sources
  12. Requested additional fictional bibliographic sources pointing to fast food breakfast menu scholarship

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